Job offer: Marketing Manager - Professional Services

An International firm with a Middle East presence for more than 20 years is seeking an ambitious Marketing Manager to shape and execute its marketing strategy. This role will involve a balanced focus on traditional marketing channels (60%) and digital marketing (40%), to enhance brand visibility and generate new business opportunities.

• Develop and implement a comprehensive marketing strategy aligned with overall business objectives
• Set the strategy, manage the budget, and oversee execution of traditional marketing efforts including corporate events, PR, traditional media and partnerships
• Manage digital marketing campaigns encompassing SEO, SEM, social media, content marketing, email marketing, and performance marketing
• Analyze and report on the ROI and impact of both traditional and digital marketing initiatives
• Develop a CRM strategy, conduct market research, and identify key customer segments
• Oversee the creation of engaging content such as blog posts, articles, and case studies to position the firm as a thought leader
• Manage and enhance the firm's social media presence
• Work closely with senior leadership on brand strategy, website content, and tone of voice
• Plan and execute marketing events such as industry conferences, webinars, and networking events

• 4+ years of experience in a similar marketing role
• Proven track record in managing a mix of traditional and digital marketing channels in a B2B industry
• Strong ability to optimize ROI across various marketing initiatives
• Experience in developing and executing comprehensive marketing strategies
• Ability to multitask and manage marketing projects from conception to execution
• Excellent communication and collaboration skills
• Experience in the professional services or hospitality industry is a strong advantage