Job offer: Senior Digital Marketing Manager

A leading brand in their sector and a new, fast-growing e-commerce business.

• PPC Campaign Management:
  • Plan, execute, and optimize large-scale Google Ads and Meta Ads campaigns
  • Manage keyword research, audience targeting, ad creation, and bid management
• Marketing Automation:
  • Develop and implement automated marketing workflows
  • Leverage automation tools to design drip campaigns, abandoned cart flows, and re-engagement
• E-commerce Focus:
  • Design and execute e-commerce strategies, including dynamic retargeting, product ads, and promotions
  • Coordinate with the team to ensure campaigns are aligned with promotional calendars
• Budget and PerformanceOptimization:
  • Manage and optimize the marketing budget across PPC and automation channels
• Cross-functional Collaboration:
  • Partner with creative teams to develop compelling ad assets and landing pages optimized for conversion
• Testing and Innovation:
  • Run A/B testing on ad creatives, landing pages, and automated email workflows

• Bachelor's degree in Marketing, Business, or related field
• Minimum of 3-4 years of experience managing PPC campaigns (Google and Meta)
• Marketing automation experience for e-commerce businesses
• Proven track record of managing and optimizing large-scale PPC campaigns, with a focus on e-commerce KPIs
• Strong understanding of email marketing platforms and automation tools
• Analytical mindset with experience in Google Analytics
• Ability to work cross-functionally and manage projects with multiple stakeholders
• Excellent communication, project management, and organizational skills