Easylife (Naranjee Hirjee & Co LLC) - Muscat, Oman

Introduced In 2005, Upon The 100th Anniversary Of The Company, The New Identity Was Unveiled To Commemorate Our Century Milestone.

Over a Century of Discovery & Progress
Mr. Naranjee Hirjee, founder of Naranjee Hirjee & Co. LLC moved from a small town of Mandvi in Kutch, India in the year 1905. He was an adventurer and an opportunist, but most importantly a merchant with a passion.Setting sail on a dhow from his hometown, headed west on to the trade route thorough the Arabian Sea, Naranjee set foot into Oman, which he may have not known at the time, but was the base and foundation of his future generations.

Financial Strategy
Starting off as a commodity trading broker in Oman, Naranjee had limited financial resources of his own, but soon gained knowledge and experience with some  

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finance to set off on his own. A merchant by nature, Naranjee traded in pretty much whatever was in demand, but the core of his trade lied in the commodity business of Rice, Coffee & Sugar, which till date is the foundation and root of the Naranjee Hirjee core business.

Trust Building
Once the business was established, Naranjee prided on TRUST as his key trait with the people of Oman, and by building trust in the local people, he was able to build a strong reputation for himself. The legacy continues through the generations, as we continue to base our business on trust.